Content Management

Gain a 360-Degree View of Visitor Behavior and Content Effectiveness

Today's consumers have come to expect a lot from their online experiences. They want relevant, high-quality content that keeps them engaged. To meet their demands, companies must be able to create effective web sites to drive traffic, increase customer conversion, and build revenue. Marketers need to be able to deliver targeted offers to the right customer segments, analyze their effectiveness and quickly make changes based on accurate insight.

Webtrends has teamed up with leading content management companies to provide a seamless web analytics tagging structure and valuable content delivery automation. By leveraging this partnership, you'll have a complete view of user behavior so you can manage content accordingly. And the web site behavioral data will help you automatically determine the value and placement of content from within your content management system.

Autonomy Interwoven With a unique closed-loop analytics integration with Webtrends, Autonomy Interwoven provides the only WCM product in the market, TeamSite, that enables you to view analytics link data in-context of a page. More Details >